Dove Be You Produced by Electric Lime Films Agency : Ogilvy UAE Women of all ages often face external pressure on how they should wear their hair, in order to be accepted. Dove thus re-launches their global campaign Dove Hair 'Being You' in 2018, encouraging women to embrace their hair. The campaign features three beautiful unique ladies - a Yogi, a Guitarist, and a Beach goer doing what they love, letting their hair be free.